BridgeNorth's first holiday campaign, Light Her Way, provides support during the holidays to those impacted by sex trafficking in Canada.
BridgeNorth is a survivor-led organization committed to ending sexual exploitation in Canada, founded in 2014. This year BridgeNorth reached out to Heather Finch, Principal and Creative Director at Delta Creative, to spearhead their 2021 holiday campaign. I was fortunate enough to be brought on board for this project, where Heather and I worked alongside eachother to create the look and feel for this special campaign.
The campaign theme, "Light Her Way," was crafted by Heather Finch inspiring visitors to get educated and become bridge-builders for those who need a way to move forward. The campaign focused on five key pillars: a strong campaign theme, faith messaging, a fundraising call to action, advocacy messaging, and peer-to-peer messaging. Together, these pillars created an engaging and informative campaign that spoke to the public on a human-to-human level.
Organization
Delta Creative / BridgeNorth
Industry
Not for Profit
Role
Campaign Deliverables, Web Design, Annual Report, Accessibility
Timeline
November 2021
Taking on this piece was an ambitious project that we knew we could get done in time. It was the piece that provided visitors with more information about the campaign and about BridgeNorth as an organization, so it needed to be done fast (and right).
After looking through the existing campaign microsite, I had identified some issues surrounding site accessibility and responsiveness. On mobile screens, the site had elements that were hard to read and also out of order (compared to the desktop experience). Some elements needed resizing to be able to fit on smaller screens. These issues were addressed with the redesign, where web accessibility was also baked into the development.
Follow the Campaign
BridgeNorth is making waves. Follow the Light Her Way campaign and learn about all the ways they're helping women and girls exit.
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